Despite the pink sneakers and pink-trimmed jerseys, No. 14 Creighton’s 73-59 victory over last-place Bradley was anything but pretty.

The Bluejays turned the ball over 19 times, but made sure the largest home crowd in school history (18,436) went home happy.

It was the 10th straight win for Creighton (20-2, 10-1 Missouri Valley) and capped the school's first undefeated January since 1975.

Creighton players and fans wore pink in support of the “Creighton v. Cancer Pink Out,” while Bradley players sported pink shoelaces.

Doug McDermott, the nation’s second-leading scorer, led Creighton with 24 points. He scored 44 against Bradley earlier this month.

Creighton center Gregory Echenique, who has worn pink sneakers since last year’s “Creighton v. Cancer” game, scored 14 points on 5-for-5 shooting and grabbed 10 rebounds. Josh Jones scored 14 points off the bench.

Creighton escaped a sloppy first half with a 33-28 lead as the teams combined for 21 turnovers. Bradley (6-17, 1-10) closed the half with a 7-0 run, capitalized by a fast-break dunk at the buzzer by Dyricus Simms-Edwards.

Creighton trailed early on, but took the lead for good with an 18-4 run. McDermott scored the first seven points for the Bluejays and finished the half with 12 points.

Simms-Edwards scored 16 first-half points and finished with 19 points as Bradley lost for the 14th straight time in Omaha. Leading scorer Taylor Brown added 16.

The victory gave Creighton 20 wins earlier than any team in school history.