ARLINGTON, Texas -- The Toronto Blue Jays' high-powered offense was at it again in Game 1 of the American League Division Series on Thursday against the Texas Rangers.

The batting onslaught wasn't totally necessary, though, because right-hander Marco Estrada stole the show as the Blue Jays pounded the Rangers 10-1 in the series opener of the rematch of last year's ALDS.

Estrada pitched 8 1/3 innings of one-run ball -- the longest outing by a Toronto starter in postseason history -- and needed just 98 pitches to carve up the Rangers.

Estrada didn't allow a run or let the Rangers get a baserunner into scoring position until the ninth inning. He gave up four hits, struck out six, walked none and needed just 98 pitches to retire 25 Rangers.

"The changeup was really good today," Estrada said. "I was getting a lot of swings and misses on it. But I think the most important thing was just getting ahead in the count. It just makes pitching a little easier."

So does run support, and Estrada had plenty of that as the Jays ripped Texas starter Cole Hamels for seven runs (six earned) in 3 1/3 innings. It was the most runs Hamels ever gave up in a postseason start and his shortest playoff outing.

The Jays jumped on Hamels for five runs in the third inning and two more in the fourth.

Josh Donaldson's liner skimmed off Texas third baseman Adrian Beltre's glove to bring in the first run. Two batters later, Jose Bautista's single pushed the lead to 2-0. After Hamels walked Russell Martin to load the bases, Troy Tulowitzki cleared them with a three-run triple to right-center.

"I wasn't able to go out there and really set the tone early and try to help this team get a win," Hamels said. "I think when you give up the amount of runs I did early in the game, it kind of deflates anything and everything of what home-field advantage really is. It was a major letdown for what I was able to not do."

Estrada was in cruise control. He gave up an infield single to Beltre to lead off the second and then retired the next 12 Texas hitters. He was at 55 pitches after five innings and had the Rangers guessing wrong thanks to his devastating changeup.

"He's a very confident, relaxed guy and probably as good as any pitcher I've ever had that in crunch time he gets into those jams, he's Houdini," Toronto manager John Gibbons said. "He can get out of those jams. He didn't really have any today, but I've seen him over the last couple of years. A lot of that is belief, and he doesn't get rattled."

Toronto's offense rattled the Rangers to the tune of 13 hits.

Jose Bautista capped the Blue Jays' scoring with a three-run homer in the ninth inning. Donaldson led the effort with four hits, two RBIs and two runs. Tulowitzki had three hits and three RBIs, and Bautista drove in four.

Elvis Andrus had two of the four Texas hits and scored the lone run after tripling to open the bottom of the ninth.

As ugly as Thursday was for the Rangers, they know they have to bounce back quickly to put the taste of Game 1 behind them.

"We just lost one," said Rangers designated hitter Carlos Beltran, who had a single. "Tomorrow we have the opportunity to come here and even the series and go to Toronto and continue the series. That's how you have to see it. They played better than us today. Tomorrow we've got to be better than them. It's not the end. I don't see it like that."

NOTES: The Rangers put OF Shin-Soo Choo on the roster for the series after he played in final three games of the season following his recovery from a fractured left forearm. Texas LHP Derek Holland wasn't on the roster as the Rangers opted to have just seven relief pitchers. ... Toronto INF Ryan Goins, who played in 77 games this season, was left off the ALDS roster. ... Texas LHP Cole Hamels became just the 14th pitcher in history to start at least six Game 1s in postseason play. ... In their 5-2 win in the American League wild-card game, the Blue Jays' bullpen became the second to throw at least five hitless innings in a postseason game. The only other team to do that was San Francisco in Game 1 of the 2012 National League Championship Series. ... Rangers DH Carlos Beltran is one of eight position players to have played for at least five different clubs in postseason history.